Process

Sara Cannon follows a comprehensive, four-phase process to ensure the successful creation of websites: Discovery, Design, Development, and Launch.

Discovery

The Discovery phase initiates with in-depth conversations to clarify goals, target audiences, and marketing agendas, forming the foundation for content strategy and messaging.

Services Include:

• Website Strategy & Planning: Defining clear site goals to guide design and development decisions.
• Website Sitemap and Structure: A blueprint document that proposes an ideal navigation and site structure.
• Audience Definition: Here we define our audiences in order to have the design on target.
• Content Outline: A checklist of what types of content the new site will require, for the copywriter or for the client.
  

Results:

• Brand Insight: Gaining a deep understanding of the client's brand and personality, providing crucial context for design.
• Audience Clarity: Informing navigation structure and strategic design decisions based on audience information, ensuring the website effectively engages its users.

Design

In the Design phase, an iterative approach is adopted to develop the site's look and feel, with feedback gathered at each stage to ensure alignment with client expectations.

Services Include:

• Style Tile Creation: Proposing font and color pairings to establish the site's aesthetic.
• Wireframing: Developing structural templates for the site's layout, focusing on user experience.
• Visual Design: Crafting full template designs based on approved wireframes, ensuring a cohesive and engaging visual identity.

Results:

• Strategic Design: Delivering designs that are not only visually appealing but also aligned with business and audience goals.
• Accessibility Considerations: Applying best practices for UI/UX, including colors, layouts, and fonts that enhance accessibility.

Development

Following design approval, Sara works with a developer to implement the site development. The Development phase focuses on building the site with regular updates provided to stakeholders, ensuring transparency and collaboration.

Services Include: 

• Custom WordPress Development: Installing the latest version of WordPress with full plugin integration, tailored to client needs.
• SEO Implementation: Integrating SEO plugins to enhance search engine visibility through proper meta tags and Schema.org integration.
• Browser Compatibility: Ensuring compatibility with the latest versions of major browsers for a consistent user experience.
• Custom Template Development: Building templates based on approved designs, reflecting the unique brand identity.
• Analytics Integration: Installing Google Analytics for performance tracking and insights.
• Email & Social Media Integration: Connecting with chosen email clients and integrating social media accounts to enhance communication channels.
• Blog Setup: Establishing an easy-to-manage blog for content sharing and audience engagement.
• Interconnected Content: Enabling various content types to be displayed throughout the site, enhancing user engagement.

Results:

• Goal-Oriented Structure: Developing a site structured to achieve specific web-related marketing and development objectives.
• Scalability: Building with growth in mind, allowing for future enhancements and scalability.

Launch

The Launch phase involves final testing, client review, and deploying the site to production, ensuring a smooth transition to a live environment.

Services Include:

• Accessibility Testing: Assessing compliance with accessibility standards using various tools to ensure inclusivity.
• Automated Testing: Evaluating design and functionality across popular browsers and devices to ensure responsiveness.
• Client Review: Providing stakeholders with the opportunity to review the staging site and provide feedback.
• Deployment & Verification: Pushing the codebase to production and re-verifying key actions and appearance to ensure quality.

Results:

• Seamless Launch: Executing a smooth transition from development to a live environment, with all features functioning as intended.
• Post-Launch Support: Offering ongoing support to address any issues and ensure the site's continued success.

This structured process, combined with a comprehensive range of services, ensures that each website is tailored to meet specific business goals, audience needs, and technical requirements, resulting in a strategic and effective online presence.