Sara Cannon

Solving Problems, Creatively.

Throughout my career, I've had a passion for solving problems. Complex problems require creative solutions. Utilizing design process methodology, and human-centered design practices, I've enjoyed working with clients to create value for their business.

Skills

Design Skills

• UI/UX Design: I specialize in creating user-centered designs that prioritize usability, functionality, and aesthetics to provide seamless experiences.
• Branding & Visual Identity: I work with brands to develop distinct visual identities, from logos to full brand systems, that resonate with target audiences.
• Web Design: I design websites that are responsive and mobile-friendly, ensuring optimal user experiences across all devices.
• Wireframing & Prototyping: I create detailed wireframes and interactive prototypes to visualize web structures and user flows before development.
• Interaction Design: I design intuitive, interactive elements that engage users and enhance the overall user experience.
• User Research & Testing: I conduct user research and usability testing to inform design decisions and ensure solutions meet user needs.
• Information Architecture: I organize and structure content in a way that enhances navigation, making websites easy to use and access.
  
• CMS Expertise (WordPress, Webflow, etc.): I have extensive experience building and customizing websites using popular CMS platforms like WordPress and Webflow.
• E-commerce Design (Shopify, WooCommerce): I design and optimize e-commerce websites, ensuring smooth user journeys and conversions for platforms like Shopify and WooCommerce.
• Web Accessibility (WCAG, ADA Compliance): I ensure websites are accessible to all users, adhering to WCAG and ADA guidelines for inclusivity.
• Usability Testing: I conduct usability testing to identify potential pain points and refine designs for an optimal user experience.
• Design Systems & Style Guides: I create comprehensive design systems and style guides to maintain consistency across projects and teams.
• User Flow & Journey Mapping: I map user flows and journeys to create intuitive paths that align with user goals and business objectives.
  

Tools & Technologies

• Figma: I leverage Figma for high-fidelity wireframes and prototypes, collaborating seamlessly with developers.
  
• WordPress: I customize WordPress themes to meet client-specific needs and improve website functionality.
• Google Analytics: I use Google Analytics to track user behavior, optimize site performance, and improve conversion rates.
  
• Adobe Creative Suite: I utilize Adobe Creative Suite tools to create and refine high-quality designs for web and branding projects.
  
  

Strategy & Business Skills

• Brand Strategy & Positioning: I work with clients to define and communicate their brand values, ensuring they stand out in their market.
• Content Strategy: I develop content strategies that align with business goals and engage users through relevant and compelling content.
• SEO & SEM: I implement SEO and SEM strategies to improve search rankings, drive organic traffic, and boost brand visibility.
• Digital Marketing: I create and execute digital marketing strategies that drive website traffic and increase brand engagement.
• Social Media Branding & Strategy: I craft social media strategies that build brand presence, engage users, and drive measurable results.
• Client Relationship Management: I maintain strong relationships with clients, ensuring projects run smoothly and meet expectations.
• Project Management & Workflow Optimization: I streamline processes and workflows, ensuring efficient project delivery within budget and deadlines.
  

Collaboration & Communication

• Stakeholder Communication: I effectively communicate with stakeholders to ensure alignment between design, development, and business goals.
• Cross-functional Team Collaboration (Designers, Developers, Marketers): I collaborate with designers, developers, and marketers to ensure a cohesive, unified approach to each project.
• Client-facing Communication: I maintain open communication with clients, presenting design concepts and updates in a clear and accessible way.
• Presentations & Workshops: I lead presentations and workshops to share insights, gather feedback, and drive collaboration across teams and clients.

Sara Cannon is a Web Design and Branding Specialist | Helping brands build seamless digital experiences.
She's also an Artist.

Do you have a project she can help you with? Contact Sara at sara@saracannon.com.