Branding & Web Design

LifeTutors

In collaboration with Jonah West of Power Up Productions, I worked with LifeTutors to refresh their branding and create a new modern web presence.

LifeTutors supports young adults transitioning to independence through clinically-informed in-person coaching nationwide.

Branding Design

Working with Jonah and the team at LifeTutors, we refreshed their brand to reflect their high-quality bespoke services. LifeTutors needed a fresh brand identity to reflect their mission of providing personalized coaching services for students. The goal was to create a visual identity that was approachable and professional while conveying trust and expertise. The process began with designing a logo that was simple, modern, and easily recognizable. A color palette that combined vibrant and calming tones was chosen to evoke feelings of positivity and support. The final branding created a friendly, professional image for LifeTutors, ensuring they stood out in the educational space and resonated with both students and parents.

Website Design

I designed the site to reflect LifeTutors quality services and tie in the refreshed branding. The site design focused on creating a clear, informative platform that effectively communicated their approach to coaching. The layout prioritized readability and ease of navigation, allowing visitors to quickly understand the company’s philosophy, coaching methods, and areas of expertise. Thoughtful use of typography and imagery reinforced the brand’s approachable yet professional tone. Close attention was paid to accessibility and contrast. Jonah did a fabulous job of site development. You can view the live site at LifeTutors.com.