UX Design • E-commerce Design • Wireframing • IA

We Rate Dogs

WeRateDogs is a delightful brand that started as a Twitter account that rates people's dogs with a humorous comment about the dog. I worked with them through Automattic on various projects from 2020 - 2023. My love of design combined with my love of dogs (I have three!) made this work particularly fun for me.

WeRateDogs needed two distinct digital experiences: a dedicated site, dogs.weratedogs.com, to showcase its beloved dog ratings and an e-commerce platform to support its growing merchandise line. Both projects required a design that captured the brand’s playful energy while ensuring a seamless and engaging user experience.

dogs.weratedogs.com

The goal was to create a digital home for WeRateDogs' iconic content. I worked with the team to create a subdomain where a feed of dogs would live. You can click on the dog to see the caption and rating. We added a fun element where you can click to see a random dog. The site was built to be easily navigable and highly responsive, ensuring fans could effortlessly browse and enjoy the content on any device.

ECommerce

The e-commerce site needed to reflect the same joyful spirit while providing a smooth shopping experience. The design emphasized usability, with clear product organization, intuitive navigation, and a streamlined checkout process. By integrating playful design elements, the store maintained WeRateDogs' unique voice while enhancing functionality.

Both projects successfully extended the WeRateDogs brand beyond social media, creating engaging and accessible platforms that delighted users and reinforced the brand’s presence in the digital space.